Marketers Can Group People in a Number of Ways, Including

question 89

Multiple Choice

Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective: ________.

• A) income, lifestyle, life stage
• B) profession, common values they seek in products they buy, lifestyle
• C) lifestyle, life stage, common values they seek in products they buy
• D) place of residence, life stage, lifestyle
• E) race or nationality, lifestyle, common values they seek in products they buy

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Definitions:

Rule 10b-5

A regulation under the Securities Exchange Act of 1934 that prohibits fraud, misrepresentation, and deceit in the trading of securities.

Civilly Liable

A term referring to the responsibility of a person to compensate for losses or damages caused by their actions in a civil lawsuit.

Potential Liability

Potential liability refers to the possibility that a person or entity may be held legally responsible for actions or consequences in the future.

Third Party

An entity or individual not directly involved in a legal contract or agreement, but that may be affected by it or participate in certain transactions.