________ Refers to Activities That Communicate the Merits of the Product

question 6

Multiple Choice

________ refers to activities that communicate the merits of the product and persuade target customers to buy it.

• A) Position
• B) Promotion
• C) Pricing
• D) Segmentation
• E) Prospecting

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Definitions:

Legitimate Power

The authority that a person or position holds within an organization, which is accepted and recognized by others as right and proper.

Organizational Position

The rank or status of an individual within a company's hierarchy, defining their roles, responsibilities, and authority.

Control

The process of directing and regulating the behavior or course of events in a business to achieve management's objectives.

Motivating Commitment

The process of encouraging individuals to remain dedicated and persist in their engagement with tasks or goals.