Berman Electronics, a Chain of Appliance Stores in North America

question 112

Multiple Choice

Berman Electronics, a chain of appliance stores in North America, caters to a wide range of customers. It has a marketing organization in which different operational specialists head different marketing activities. Berman Electronics is a(n) ________.

• A) customer management organization
• B) niche marketer
• C) early adopter
• D) functional organization
• E) laggard

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Definitions:

Persistent Vegetative State (PVS)

Condition in which a person is alive but unaware, unable to communicate or to function independently at even the most basic level.

Minimally Conscious State (MCS)

Condition in which a person can display some rudimentary behaviors, such as smiling or uttering a few words, but is otherwise not conscious.

Common Ancestor

The latest common ancestor shared by all beings within a specific group.

Darwin's Theory

A scientific theory of biological evolution that explains how species evolve over time through natural selection.