Explain Why a Global Company Would Need to Make Adjustments

question 3

Essay

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

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Definitions:

Downstream

Refers to the refining of petroleum crude oil and the processing and purifying of raw natural gas, as well as the marketing and distribution of products derived from crude oil and natural gas.

Unrealised Profit

Profit that has been generated on paper through an increase in the value of an asset but has not yet been realized through a sale.

Investor's Share

The portion of an investment's returns or an enterprise's profits allocated to an investor, based on the ownership percentage.

Asset Revaluation Surplus

Excess amount by which an asset's carrying amount is increased upon its revaluation, reported in equity under other comprehensive income.