Music Mogul Has Arrangements with Several Stores and Retail Chains

question 112

Multiple Choice

Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touchscreen interface on the machine. Which form of marketing is illustrated in this scenario?

• A) direct-response television advertising
• B) telemarketing
• C) interactive television
• D) podcast marketing
• E) kiosk marketing

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Definitions:

Use Of Money

The concept referring to the opportunity cost of holding money without earning interest, or the benefits foregone by not investing or spending it.

Investment

The allocation of resources, usually financial, in the expectation of a future return. This can include investing in stocks, bonds, real estate, or other financial assets.

Payments For Capital

The returns or disbursements made to fund providers in a business, typically in the form of interest or dividends.

Investment

The allocation of resources, usually money, with the expectation of generating an income or profit.