Samsung and Apple Actively Generate New Ideas, Relentlessly Pursue New

question 131

Multiple Choice

Samsung and Apple actively generate new ideas, relentlessly pursue new solutions, and quickly work to get new products to market. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. Which of the following value disciplines is illustrated from this example?

• A) operational excellence
• B) customer intimacy
• C) product leadership
• D) product activation
• E) product binning

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Definitions:

Creativity

The ability to produce original and valuable ideas or solutions, often characterized by novel thinking, imagination, and the departure from conventional approaches.

Brainstorming

A creative group activity aimed at generating a large number of ideas or solutions for a specific problem or challenge.

Mutual Terms

Agreements or conditions that are accepted and beneficial to all parties involved.

Psychological Climate

Refers to the collective perceptions of employees about their work environment, including feelings of support, challenges, and workplace norms.