When Selecting a Media Vehicle, the Media Planner Looks Both

question 5

Multiple Choice

When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________.

• A) cost per thousand persons reached
• B) cost of premium offers
• C) cost of the magazine it is using
• D) profit margin
• E) continuity cost

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Definitions:

Straight Piecework Plan

A compensation system where workers are paid a fixed rate for each unit produced or action performed, regardless of time.

Incentive Pay

Compensation above the base salary offered to employees as a motivation for achieving performance targets.

Piecework Rate Plans

Compensation systems where employees are paid based on the quantity of work produced or tasks completed.

Routine Jobs

Work that involves repetitive tasks following a set procedure or sequence, often with little to no variation in daily activities.