Discuss Two Ways a Market Challenger Can Best Attack the Chosen

question 33

Essay

Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives. Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

---

Definitions:

Number of Computers

The total count of computing devices within a specific environment or organization.

Divisional Income

The earnings generated by distinct business units or divisions within a corporation, used to assess their individual performance.

Service Department Expenses

Costs associated with departments that support the production or operation of a company but do not directly produce goods or services, such as maintenance and human resources.

DuPont Formula

A formula that breaks down Return on Equity into three components: operating efficiency, asset use efficiency, and financial leverage.