While Comparing Hotel Rates on Google's Search Engine, Brenda Came

question 91

Multiple Choice

While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________.

• A) contextual advertising
• B) rich media ads
• C) content sponsorship
• D) catalog advertising
• E) social media advertising

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Definitions:

Ascribed Statuses

Refers to the social status a person is assigned at birth or assumes involuntarily later in life, based on factors like race, family heritage, and gender.

Role Conflict

Two or more roles associated with contradictory expectations.

Role Strain

Conflicting expectations within the same role.

Nonverbal Communication

is the process of conveying a message without the use of words, which can include gestures, facial expressions, and body language.