After Selecting a Sweater on the Land's End Web Site

question 79

Multiple Choice

After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address. Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?

• A) e-mail hosting service
• B) e-mail spoofing
• C) catalog marketing
• D) contextual advertising
• E) permission-based e-mail marketing

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Definitions:

Initial Deposit

The first sum of money placed into an account to open it or start an investment.

Nominal Interest Rate

The stated interest rate on a loan or investment, not accounting for compounding or inflation effects.

Compounded Monthly

A method of calculating interest where the accumulated interest is added to the principal sum each month, leading to an increase in the amount of subsequent interest accrued.

Financing

The process of providing funds for business activities, making purchases, or investing.