Kirk's Comic Store Has Its Own Mobile App That Users

question 48

Multiple Choice

Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?

• A) social media marketing
• B) kiosk marketing
• C) direct-response television marketing
• D) mobile marketing
• E) direct-mail marketing

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Definitions:

Par Value

The face value of a bond or stock, as stated by the issuing company.

Coupon

The interest payment made to the bondholders during the life of the bond.

Maple Bond

A Maple Bond is a debt security, denominated in Canadian dollars, issued by foreign companies or governments that are sold in Canada.

Canadian Bond Market

The marketplace where Canadian government and corporate bonds are issued and traded, reflecting Canada's economic condition and interest rates.