Social Media Sites Primarily Exist for Broad Topics, Making It

question 114

True/False

Social media sites primarily exist for broad topics, making it difficult for marketers to appeal to smaller communities and niche markets.

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Definitions:

Beliefs

Convictions or acceptance that something exists or is true, especially without proof.

Impression Formation

The process by which individuals form an overall view about another person based on available sensory and cognitive information.

Attribution

The method individuals use to assign reasons to actions and occurrences, crediting them either to inherent personality traits or to circumstances in the external environment.

Impressions

The initial thoughts or feelings about someone or something based on observed attributes or actions.