A Manufacturer of a Variety of Technological Devices Asked Its

question 121

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.

• A) a reverse marketing activity
• B) nonpersonal marketing
• C) sales promotion
• D) buzz marketing
• E) direct marketing

---

Definitions:

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

Practical Suggestions

Actionable advice or recommendations that are feasible and can be implemented in real-world scenarios to solve problems or improve situations.

Nervousness

A common emotional response to stress or anxiety, often experienced before public speaking or important events.

Presentation Quality

The overall effectiveness and appeal of a presentation, including its content, design, and delivery.