How Has Do-Not-Call Legislation Helped Direct Marketers

question 1

Multiple Choice

How has do-not-call legislation helped direct marketers?

• A) Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.
• B) Direct marketers have outsourced their activities to firms that are exempt from such laws.
• C) Direct marketers have developed kiosks as an alternative to telemarketing.
• D) Telemarketers are allowed to call customers for a small fee.
• E) Telemarketers have developed opt-in calling systems that target consumers who have chosen to be contacted and therefore are less invasive.

---

Definitions:

Minimum Age

The lowest legal age at which an individual is permitted to engage in a specific activity or employment.

Lag Strategies

Compensation approaches where organizations pay below market rates due to financial constraints but aim to offer other benefits to attract and retain employees.

Labour-Intensive Firms

Companies that require a higher portion of labor input in their operations as compared to capital input, often leading to higher employment levels.

Employee Stability

The extent to which an organization retains its workforce, minimizing turnover and fostering a stable work environment.