Which of the Following Terms Refers to a 30-Minute Television

question 103

Multiple Choice

Which of the following terms refers to a 30-minute television advertising program that markets a single product?

• A) social media
• B) digital catalog
• C) telemarketing
• D) blog
• E) infomercial

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Definitions:

Primary Reinforcement

A naturally reinforcing stimulus, such as food or water, which fulfills a biological need.

Secondary Reinforcement

A process in behaviorism where a stimulus reinforces a behavior after it has been associated with a primary reinforcer, often taking the form of social approval, tokens, or money.

Shaping

A method used in behavioral psychology to teach new behaviors by reinforcing successive approximations toward a desired behavior.

Electric Shock

A sudden discharge of electricity through a part of the body, often used in experiments or as a deterrent.