Travis Computing Systems Earns Most of Its Revenue from Sales

question 104

Multiple Choice

Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and online selling. How would telemarketing and online selling most likely benefit Travis?

• A) The need for an outside sales force would be completely eliminated through telemarketing.
• B) Travis sales reps would be able to engage in more frequent face-to-face interaction with large, high-value customers.
• C) Travis sales reps would be able to service hard-to-reach customers more effectively.
• D) The overhead costs of Travis would significantly decrease.
• E) The current liabilities of Travis would decrease.

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