________ Refer to Sales Promotion Tools Used to Persuade Resellers

question 100

Multiple Choice

________ refer to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.

• A) Point-of-purchase promotions
• B) Frequency marketing programs
• C) Trade promotions
• D) Events
• E) Coupons and inserts

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Definitions:

Referent Power

A form of power that stems from being admired or respected, leading others to identify with the person who has referent power.

Identification

Conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself.

Job

A role or position that involves a set of tasks and responsibilities, typically in exchange for compensation.

Legitimate Power

Legitimate power is the authority granted to individuals in managerial or leadership positions, based on their role within the organization, which allows them to influence others' behaviors and decisions.