Which Term Refers to the General Idea That Will Be

question 35

Multiple Choice

Which term refers to the general idea that will be communicated to consumers through an advertisement?

• A) advertising appeal
• B) message strategy
• C) consumer-generated message
• D) creative concept
• E) message execution

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Definitions:

Malnutrition

Lack of necessary or proper food substances in the body.

Guidelines for Good Health

Recommendations and practices designed to improve and maintain overall physical and mental well-being.

Sun Exposure

The instance of being in the sunlight, which can be beneficial for vitamin D synthesis but harmful in terms of skin damage and cancer risk if overdone.