________ Tend to Be Straightforward Outlines of Benefits and Positioning

question 79

Multiple Choice

________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.

• A) Promotion mix plans
• B) Message strategy statements
• C) Creative concept strategies
• D) Advertainment statements
• E) Branded entertainment plans

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Definitions:

Experiential System

Part of dual-process theories of cognition, referring to the intuitive, automatic, and often emotional way of processing information.

Schema

A mental structure, stored in memory, that is based on prior knowledge.

Dual Process

A theory describing two distinct systems in the brain that process information: one that is automatic and rapid, and another that is deliberate and slow.

Information Processing

The series of actions or steps taken by the brain to receive, interpret, store, and retrieve information.