Audience Quality, Audience Engagement, and Editorial Quality Are Most Likely

question 128

Multiple Choice

Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner ________.

• A) decides on media timing
• B) selects an execution style
• C) selects a media vehicle
• D) evaluates return on investment
• E) measures the communication effects of an advertisement

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Definitions:

Outliers

Observations in a dataset that are significantly distant from the other observations, potentially indicating a measurement error or a different population.

Parameter

A numerical characteristic that describes a statistical population, such as a mean or standard deviation.

Mode

The value that appears most frequently in a data set, representing the highest peak in a distribution.

Hypothesis

A proposed explanation for a phenomenon, set forth as a starting point for further investigation through experimentation or observation.