While Traditional Mass Media Still Make Up a Majority of Today's

question 161

Multiple Choice

While traditional mass media still make up a majority of today's media mixes, companies have added digital, mobile, and social media that cost less, target more effectively, and ________.

• A) are quicker to create
• B) involve more departments in the company
• C) must be chosen carefully, since there are so many options
• D) engage consumers more fully
• E) are challenging to schedule

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Definitions:

Industrial Revolution

A period of major industrialization from the late 18th to the early 19th century that transformed mainly agrarian, rural societies in Europe and America into industrial and urban.

Standard of Living

The level of wealth, comfort, material goods, and necessities available to a person, community, or country.

Environmental Performance Index

A quantitative measure that evaluates and ranks the environmental performance of a country's policies across a range of issues.