Examlex
Why is reach an important measure for a marketer?
Reliability
The degree to which an assessment tool produces stable and consistent results over time.
Criterion Validity
The extent to which a measure is related to an outcome, assessing whether the measure under consideration actually measures what it purports to measure.
Reliability
The degree to which an assessment tool produces stable and consistent results over multiple administrations or observations.
Psychological Test
A standardized measure of a sample of behavior used to assess psychological constructs such as cognitive abilities, personality traits, or emotional states.
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