Kathy Champe, a Public Relations Specialist for a Regional Chain

question 106

Multiple Choice

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and statewide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.

• A) press relations
• B) product publicity
• C) investor relations
• D) lobbying
• E) development

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Definitions:

Sociological Theory

A set of ideas that provides an explanation for human society, analyzing the structure and dynamics of society and human behavior within it.

Continued Relevance

The ongoing importance or applicability of an idea, theory, or knowledge in the face of changing contexts or over time.

George Simmel

A German sociologist, philosopher, and critic known for his work on the philosophy of money, social structure theory, and the study of metropolitan life.

Conspicuous Consumption

The purchase of goods or services for the purpose of displaying one's wealth or social status, rather than for practical necessity.