Monty Boyd, an Account Manager, Travels Frequently on West Coast

question 117

Multiple Choice

Monty Boyd, an account manager, travels frequently on West Coast Airlines. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket. West Coast Airlines is attempting to build a strong customer relationship with Monty through a ________.

• A) trade promotion
• B) promotional product
• C) rebate offer
• D) point-of-purchase promotion
• E) frequency marketing program

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Definitions:

Target Return

A pricing strategy where the price is set based on a desired return on investment for a product or service.

Higher Horsepower

Refers to engines or motors with greater capacity to produce power, typically resulting in enhanced performance or capability.

Right Price

The optimal price point for a product or service that balances profitability with customer satisfaction and demand.

Market Will Bear

The maximum price that consumers are willing to pay for a product or service in a given market.