How Can Public Relations Have a Strong Impact at a Much

question 87

Multiple Choice

How can public relations have a strong impact at a much lower cost than advertising?

• A) The firm can pay for content to be spread.
• B) Interested consumers can create the content on their own and spread it.
• C) Interesting brand stories, events, videos, or other content can be shared by sources out of the company's control, but to its benefit.
• D) Advertising agencies can minimize the impact of competitors' news.
• E) Advertising costs have changed dramatically due to changing technologies.

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Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization or individual’s life.

Worldview

Worldview encompasses the fundamental cognitive orientation of an individual or society, including the entirety of the person's or group's knowledge and point of view on the world.

Hidden Stereotypes

Unacknowledged or unconscious biases that can influence perceptions and behavior towards certain groups of people.

Resilience

The capacity to recover quickly from difficulties or to bounce back from setbacks, displaying strength and adaptability.