Which of the Following Is True About E-Mail Marketing Messages

question 93

Multiple Choice

Which of the following is true about e-mail marketing messages?

• A) E-mail marketing messages involve sending an offer, announcement, reminder, or sample to a person living at a particular address.
• B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis.
• C) E-mail marketing messages are effective in reaching the desired target market and result in low costs.
• D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines.
• E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.

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Definitions:

Invoice

A document issued by a seller to a buyer that itemizes a transaction and requests payment for goods or services provided.

Itemized Statement

A detailed document listing individual charges, items, or services along with their costs.

Receiving Report

A document that records details about goods received by an entity, typically including descriptions, quantities, and condition of goods.

Quantities

Refers to the amount or number of a material or immaterial item.