Refer to the Scenario Below to Answer the Following Question(s)

question 96

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter. The owner is planning to set up collection barrels outside Second Avenue. In this case, which of the following public relations tools is being used by the owner?

• A) press relations
• B) product publicity
• C) lobbying
• D) development
• E) public affairs

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Definitions:

Affect-As-Information

The theory that emotions can guide us in decision-making and judgments by providing quick, heuristic information about situations.

Affective Forecasting

The process of predicting one's future emotional states or reactions in specific situations.

Affect Balance

A measure of the extent to which positive emotional experiences outweigh negative ones in an individual's life.

Moral Virtue

Characteristics or qualities deemed to be morally good and valued as a foundation for good moral being.