The Purpose of Advertising Is to Get Consumers to Think

question 166

True/False

The purpose of advertising is to get consumers to think about or react to the product or company in a certain way.

---

Definitions:

Response Strength

The intensity or likelihood of a particular behavioral response, often influenced by past experiences or reinforcement.

Instrumental Learning

A learning process in which behavior is modified by the reinforcing or inhibitory effects of the resulting consequences.

Response

A reaction to a specific stimulus or situation, which can be verbal, physical, or emotional in nature.

Reward

A reward refers to a positive reinforcement given in response to a desired behavior, intended to encourage that behavior's recurrence.