In an Attempt to Set the Company Apart from Its

question 55

Multiple Choice

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

• A) buzz marketing
• B) corporate logos
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Excitatory

Pertaining to or causing excitation, often used in the context of neurotransmitters or synaptic inputs that increase the likelihood of a neuron firing.

Inhibitory

Relating to or resulting in the suppression or hindrance of a process, especially in the context of neurological or biochemical functions.

Axon Terminal

The endpoint of an axon where neurotransmitters are released to communicate with other neurons or muscles.

Dendritic Spine

Protrusion that greatly increases the dendrite’s surface area; typical point of dendritic contact with the axons of other cells.