The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 146

Multiple Choice

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• A) direct and digital marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) publicity

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Definitions:

Lemonade

A sweetened beverage made from lemon juice, water, and sugar, often consumed as a refreshment.

Taste

One of the five traditional senses, it refers to the ability to detect flavors in substances, particularly through taste buds on the tongue.

Conventional Moral Reasoning

A stage in moral development characterized by the adherence to societal rules and laws.

Society's Laws

Formal rules and regulations developed and enforced by a society or governing body to regulate behavior and maintain order.