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Excel Enterprises Uses a Web Site, Online Social Networks, and Print

question 159

Multiple Choice

Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.


Definitions:

Purchase Agreement

A legal document outlining the terms and conditions under which a sale of goods takes place, including price, delivery, and product specifics.

Leon County

A county located in the state of Florida, United States, known for being the home of the state capital, Tallahassee.

FTC

The Federal Trade Commission, a U.S. federal agency tasked with consumer protection and the elimination and prevention of anticompetitive business practices.

State Attorneys General

Chief legal officers of their respective states, responsible for representing the public interest and enforcing the law.

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