Using the AIDA Model, an Effective Marketing Message Should Get

question 46

Multiple Choice

Using the AIDA model, an effective marketing message should get attention, hold interest, ________, and obtain action.

• A) create differences
• B) enhance doubts
• C) double interest levels
• D) arouse desire
• E) minimize dismay

Identify characteristics of Insular manuscript tradition and its influence on later medieval art forms.

Understand the concept of price elasticity of demand and its calculation using different methods.

Identify factors affecting price elasticity of demand including time horizon, availability of close substitutes, definition of the market, and whether a good is a necessity or a luxury.

Analyze the effect of price changes on quantity demanded using the concept of elasticity.

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Definitions:

Cheap

Low in cost; inexpensive or affordable in price.

Jargon

Specialized terminology associated with a particular field, profession, or group, often difficult for outsiders to understand.

Business Writing

The craft of composing written communications within or for a business context, including emails, reports, proposals, and memos.

Active Voice

A grammatical voice wherein the subject of the sentence performs the action expressed by the verb, leading to clear and direct expressions.