Personal Communications About a Product Between Target Buyers and Neighbors

question 36

Multiple Choice

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.

• A) personal selling
• B) direct marketing
• C) public relations
• D) buzz marketing
• E) word-of-mouth influence

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Definitions:

Potential Markets

Markets that a company could enter or serve in the future based on its current capabilities, resources, and business strategy.

Phishing

A type of cyberattack in which attackers disguise themselves as trustworthy entities via electronic communication channels to fraudulently obtain sensitive information from individuals.