Buzz Marketing Involves Cultivating Opinion Leaders and Getting Them to Spread

question 10

True/False

Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

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Definitions:

Specialized Professionals

Individuals with expertise in a particular area or field, often requiring specific education or training.

Service Quality

A measure of how well a delivered service matches customer expectations, often evaluated through dimensions like reliability, responsiveness, assurance, empathy, and tangibles.

Gap Analysis

A method of assessing the differences between actual performance and potential or desired performance in an organization, often used to identify areas for improvement.

Organizational Delivery

The method or process through which a company provides its products or services to its customers.