Sam, the Owner of a Small Company, Learned That a Competitor

question 14

Multiple Choice

Sam, the owner of a small company, learned that a competitor was planning to spend $150,000 on promotion in the next financial year. As soon as he learned this, Sam called his finance manager and said, "I want to spend $150,000 on promotion next year." In this case, which method of promotional budgeting does Sam use?

• A) the objective-and-task method
• B) the competitive-parity method
• C) the percentage-of-sales method
• D) the affordable method
• E) the pull-push method

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Definitions:

International Agreements

Formal understandings or contracts between nations, governing their relations on issues such as trade, environmental protection, and peacekeeping.

Fish Stocks

Populations of fish species that are used as a resource for commercial fishing.

Asian Carp

A term collectively referring to species of carp from Asia, many of which are considered invasive in other parts of the world, impacting local ecosystems.

Aquaculture Sites

Locations designated for the breeding, rearing, and harvesting of plants and animals in all types of water environments.