Examlex
________ are huge unenclosed shopping centers consisting of a long strip of retail stores, including at least one large, freestanding anchor store like Walmart. Each store has its own entrance with parking directly in front for shoppers who wish to visit only one store.
Seven Ps
An extension of the marketing mix that includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, used to review and define key issues that affect the marketing of its products and services.
Marketing Mix
The set of actionable areas that a company uses to promote its brand or product in the market, traditionally identified as the 4Ps: Product, Price, Place, and Promotion.
Service Marketing Strategy
Service marketing strategy involves creating a plan to effectively promote and sell intangible services as opposed to tangible products, focusing on elements such as service quality, customer experience, and relationship building.
Inseparability
A characteristic of services indicating that they are produced and consumed simultaneously, making the quality of the service dependent on the provider-customer interaction.
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