Distribution Channel Decisions Frequently Require Long-Term Commitments Between Firms

question 25

Multiple Choice

Distribution channel decisions frequently require long-term commitments between firms. A primary reason is that ________.

• A) advertising is not easy to change
• B) old products are difficult to discard and new products are difficult to introduce
• C) when they set up distribution through franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Internet sites if conditions change
• D) changing the manufacturing requirements is expensive and takes significant time
• E) management does not want to be constantly changing the method of selling and distributing its products

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Definitions:

Sociological Perspective

A method of comprehending human actions by situating them in their wider societal environment.

Quality of Mind

the ability to critically engage with and reflect upon one's surroundings and experiences, often related to societal awareness and understanding.

The Strange

A concept that explores unfamiliar, unusual, or mysterious elements that are perceived as foreign or not well understood.

The General

Often refers to a high-ranking, senior officer in the military, but in broader terms, can signify a principal or predominant figure in any given field or endeavor.