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Refer to the scenario below to answer the following question(s) .
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is NOT a criterion a company will use to evaluate the major channel alternatives?
Inventory Turnover Rate
A ratio showing how many times a company's inventory is sold and replaced over a period.
Cost of Goods Sold
The expenses directly linked to the manufacturing of products a company sells, which consist of materials and labor.
Sales
The process of exchanging products or services for money, constituting the primary revenue stream for most businesses.
Accounts Receivable
Accounts Receivable represents the money owed to a company by its customers for goods or services that have been delivered but not yet paid for.
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