Which of the Following Is an Example of an Indirect

question 23

Multiple Choice

Which of the following is an example of an indirect marketing channel?

• A) June Bride, which sells bridal gowns via its click-to-order online catalogs
• B) Farmer Brown, who delivers fresh milk from his dairy to customers every morning
• C) Wine & Dine, which sells its picnic baskets to select novelty stores across the country
• D) Lifebelt Insurance, which sells life insurance through its door-to-door salespeople
• E) Rhonda's Rental, which rents cars to people for the day

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Definitions:

Cause Marketing

A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.

Branding Expert

A professional skilled in creating, developing, and enhancing the identities and images of brands to ensure they convey the desired message to the target audience.

Digital Experience

The interaction and engagement a user has with a company or brand through digital channels, affecting customer perception and satisfaction.

Affinity Program

A marketing strategy where a company partners with organizations to offer special benefits to members or customers, enhancing brand loyalty.