Which of the Following Is True of Product Bundle Pricing

question 81

Multiple Choice

Which of the following is true of product bundle pricing?

• A) It promotes the sale of products that consumers might not otherwise buy.
• B) It is used to set prices across an entire product range based on customer evaluations.
• C) It forces customers to buy product parts that are only compatible with the main product.
• D) It results in companies making fewer-though more profitable-sales.
• E) It involves pricing the main product low and setting high markups on the supplies.

---

Definitions:

Hair Color

The pigmentation of hair follicles due to two types of melanin: eumelanin and pheomelanin.

Brunette

A person with dark brown hair.

Shiny

Having a bright, reflective surface or luster.

Temperament

The combination of mental, physical, and emotional traits of a person; the natural predisposition of an individual.