If Used Infrequently, Price Promotions Create "Deal-Prone" Customers Who Wait

question 102

True/False

If used infrequently, price promotions create "deal-prone" customers who wait until brands go on sale before buying them.

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Definitions:

Validity

The extent to which a test accurately measures what it is intended to measure.

Correlation

A statistical measure that describes the extent to which two variables change together, but does not necessarily imply causation.

Discriminant Validity

The extent to which a test or experiment measures different constructs, demonstrating that the scales do not correlate too highly with measures from which they should differ.

Content Validity

The extent to which a test or tool accurately measures the entire scope of the concept it intends to measure.