Segmented Pricing Is Only Effective When ________

question 59

Multiple Choice

Segmented pricing is only effective when ________.

• A) the segments show similar degrees of demand
• B) the cost of segmenting does not exceed the revenue obtained from the price difference
• C) the segmented prices do not reflect real differences in customers' perceived value
• D) the customers of different socio-economic classes are treated according to their rank
• E) companies make their services and products accessible exclusively to wealthy patrons

---

Definitions:

Milgram Authority Experiment

A psychological experiment conducted by Stanley Milgram, which measured the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Human Behavior

The range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, ethics, and genetics.

Inevitable

Something that cannot be avoided or is certain to happen.

Emotional Work

The management of one's feelings and expressions to fulfill the emotional requirements of a job.