When Faced with a Competitor Who Has Cut Its Product's

question 97

Multiple Choice

When faced with a competitor who has cut its product's price, which of the following is the most cost-effective way for a company to maintain its own price but raise the perceived value of its offer?

• A) by improving the quality of the product
• B) by introducing a higher-priced premium brand
• C) by altering the company's marketing communications
• D) by bundling the offer with add-ons
• E) by distributing the product through less costly channels

---

Definitions:

Global Variables

Variables that are defined outside any function and can be accessed from any part of the program.

Declaration Statement

A statement in programming that specifies a variable's type (and optionally its initial value) without executing any logic.

Auto Class

Auto Class in programming specifies that the storage duration and scope of the variable are automatically determined based on its context within a function.