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Refer to the Scenario Below to Answer the Following Question(s)

question 33

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Alden Manufacturing produces small kitchen appliances-blenders, hand mixers, and electric skillets-under the brand name First Generation. Alden attempts to target newlyweds and first-time home buyers with this brand.
Considering that most young households have limited financial resources, Alden attempts to engage in target costing. "In doing this," says Milt Alden, the co-founder of Alden Electronics, "we have better control over keeping price right in line with customers."
Alden manufactures a three-speed blender, its top seller, along with a five-speed blender. The hand mixers are manufactured in two variants-a small handheld mixer with two rotating beaters and another that comes with an optional stand and an attached mixing bowl. Alden's temperature-controlled skillets are manufactured in a single style with three color options.
"Our product offerings are narrower," Milt Alden added, "but our line workers know each product like the back of their hands. This allows us to produce superior products while holding our prices low.
-Milt Alden uses which of the following strategies for pricing his products?

Definitions:

Harlow's Studies

A series of experiments conducted by psychologist Harry Harlow, which demonstrated the importance of caregiving and companionship in social and cognitive development among monkeys.

Attachment

A psychological and emotional bond that forms between individuals, often discussed in the context of the connection between a child and caregiver.

Providing Comfort

The act of offering physical ease or emotional support to alleviate pain or distress.

Secure Attachments

Emotional bonds characterized by trust and a sense of safety in relationships, often developed in early childhood.