According to the Elaboration Likelihood Model, the Central Route of Cognitive

question 134

Multiple Choice

According to the elaboration likelihood model, the central route of cognitive processing is preferred when motivational state is ______ and skills or knowledge needed to evaluate the message is ______.

• A) low, low
• B) low, high
• C) high, low
• D) high, high

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Definitions:

Lower Costs

The reduction of expenses associated with producing or offering goods and services, aiming to improve efficiency and profitability.

Image Building

The strategic process of creating, improving, or maintaining a positive public perception of a company, brand, or individual.

Marketing Information

Data collected and analyzed regarding markets, customers, competitors, and trends to support marketing strategy and decision making.

Public Information

Data, facts, or insights that are disseminated to the public, typically by governments, organizations, or individuals, to keep them informed about activities, policies, or developments.