Examlex
If both gross profit margin and net profit margin are increasing:
Opportunity Cost
The cost of an alternative that must be forgone in order to pursue a certain action or the benefits you miss out on when choosing one alternative over another.
Best Alternative
The Best Alternative usually refers to the most favorable option or choice that is available to an individual or organization from a set of possibilities.
Benefits
Forms of compensation provided to employees or the public, including health insurance, pension, and unemployment assistance.
Opportunity Cost
The cost of what is forgone in order to pursue a certain action; the value of the best alternative option that is not selected.
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