Under What Circumstances Might It Be Wise for a Company

question 34

Multiple Choice

Under what circumstances might it be wise for a company to do little or no test marketing?

• A)when a new product requires a major investment
• B)when management is not sure of the product
• C)when management is not sure of the marketing program
• D)when the product has no substitutes and is new in its category
• E)when the costs of developing and introducing the product are low

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Definitions:

Environmental Changes

Alterations or modifications in the physical, chemical, and biological conditions of an environment due to natural processes or human activities.

Reflex Arcs

The neural pathway that mediates a reflex action, involving receptors, sensory neurons, sometimes an interneuron, motor neurons, and effectors.

Interneuron

A type of neuron that serves as a connection between sensory neurons and motor neurons, facilitating communication within the central nervous system.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of data points around their mean average.