LaGrange Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time Users

question 33

True/False

LaGrange Florists segments markets into groups of nonusers,ex-users,potential users,first-time users and regular users of its flowers and services.This firm uses usage rate as the segmentation approach.

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Definitions:

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Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), which severely weakens the immune system.

Malaria

A serious and sometimes life-threatening disease caused by parasites transmitted to humans through the bites of infected mosquitoes.

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A disease characterized by the uncontrolled division of abnormal cells in a part of the body.