Using the PLC Concept to Develop Marketing Strategy Can Be

question 68

Multiple Choice

Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n) ________ of the product's life-cycle.

• A)mirror image;cause
• B)cause;result
• C)result;mirror image
• D)beginning;end
• E)purpose;effect

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Definitions:

History of Life

The record of the existence and evolution of living organisms through geological time as interpreted from fossils and biological evidence.

Management Function

A set of core tasks or responsibilities such as planning, organizing, leading, and controlling aimed at effectively running an organization.

Planning

Planning is the process of setting goals, defining strategies, and outlining tasks and schedules to achieve desired outcomes, serving as a roadmap for future actions.

Organising

The process of assigning tasks, allocating resources, and arranging activities to implement plans.