The Singer and Entertainer,Madonna,has Carefully Cultivated an Image for Herself

question 106

Multiple Choice

The singer and entertainer,Madonna,has carefully cultivated an image for herself as an entertainer.Her 'brand essence' has variously been described as one of a sex kitten,irreverence,rebel,representative of female empowerment,savvy businesswomen,earth mother,spiritual honesty and philanthropist.Madonna has cleverly combined these sometimes contradictory personas into a single,coherent,highly marketable brand identity.When Madonna engages in activities to build and position her brand,she is engaged in ________.

• A)person marketing
• B)organisation marketing
• C)ideas marketing
• D)services marketing
• E)events and experiences marketing

---

Definitions:

Feudal System

A social and economic system in medieval Europe where land was owned by lords who provided protection and land to vassals in exchange for military service and other duties.

Nobles

Members of a social class that is a step below royalty and generally has hereditary titles or honors.

Priesthood

The office or position of a priest in a religious context, entailing certain duties and responsibilities pertaining to worship and community guidance.

Cytokines

Small proteins important in cell signaling, playing a key role in the immune system’s responses to infection and inflammation.